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Jielien Trading Co., Ltd. was established in 2013, starting with auctions, e-commerce platforms, and its official website. We are committed to selecting practical, everyday lifestyle and outdoor products that are both distinctive and affordable for a wide range of consumers. In our early stage, we focused on offering a variety of unique outdoor, sports, and lifestyle products through online channels.
In 2015, we secured the exclusive distribution rights for the [THENICE] full-face snorkel mask. Thanks to its unique design, the product quickly achieved outstanding results, reaching monthly sales of over a thousand units. This success enabled us to rapidly expand across major e-commerce platforms, including MOMO, PCHOME, CITIESOCIAL, YAHOO Shopping Center, and ETMALL. At the same time, we partnered with leading offline retailers such as RT-Mart, Carrefour, and Ever Rich Duty Free to broaden our sales channels. We later obtained exclusive distribution rights for innovative outdoor products such as instant pop-up tents and moisture-proof mats, which have since become some of our best-selling items.
This story begins with an engineer from Hsinchu Science Park who strives for excellence and never backs down from challenges. Through his passion for sports, he discovered the benefits of massage equipment—helping the body prepare before exercise and recover after, while reducing soreness and discomfort. Recognizing its value, he set out to make high-quality massage tools accessible to more people, creating an essential wellness solution for everyday use.
In 2018, we secured exclusive distribution rights in Taiwan for the U.S. brand "YOULISN deep tissue massage gun". Certified with Taiwan BSMI standards, it ensures quality and safety for our customers. We provide reliable after-sales service and have expanded across nationwide retail channels, with 80% of sales coming from online platforms. Trusted by athletes, influencers, and recommended by professionals, YOULISN continues to build a strong reputation. This is the standard we stand for.